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Go Beyond Your Story

Beyond Storytelling: Test Your Assumptions

Beyond only telling stories, Lean Storytelling is a powerful tool that helps you refine your assumptions and hypothesis, your unique or key value proposition, and/or unique selling point, by iterating on what is convincing with feedback loops.

How is it used? From A to Z? What is it for? What's the goal?

Applications:

  • Describe Backlog, Epics, User Stories in Agile teams (Scrum/Kanban), helping to visualize expected outcomes
  • Test and get quick feedback on solutions or value propositions in customer interviews, supporting Lean Startup and Design Thinking
  • Sell products, features, services or solutions
  • Set the messaging, so you reach properly your target, and it's a win
  • Do clean and lean developer advocacy, by sending the signals the right way
  • Describe the experience you offer, with clear benefits

Benefit: Proper Storytelling synchronizes and aligns people.

How can I deliver the story?

A well-crafted story can be delivered in various formats:

  • Spoken: Podcasts, ads, videoconferences, videos, meetups, speeches, public speaking
  • Written: Blog posts, slide decks, tickets, social media, specs
  • Visual: Images, videos, schemas, drawings, infographics

What does "TopSol Playbook" stand for?

This is the old name for Lean Storytelling.

  • Playbook: Emphasizes practicality and avoids the term "framework"; it’s not an advanced storytelling technique.
  • TopSol: An acronym for the core elements:
    • To: Target (the people or personas you’re addressing)
    • P: Problem (the challenge they face)
    • Sol: Solution (what you offer)

Where does it come from?

Lean Storytelling builds on established methodologies:

What can I do to help?

  • Star this repository
  • Share within your networks
  • Ask questions or suggest improvements via issues
  • Submit patches or merge requests
  • Share your knowledge and experience
  • Test the alpha app and send feedback

Can I use, share, and modify Lean Storytelling?

Yes! Lean Storytelling is licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0). You are free to:

  • Share: Copy and redistribute in any medium or format
  • Adapt: Remix, transform, and build upon the material for any purpose, including commercially

Can you organize a workshop or a keynote?

Yes.

Workshop:

  • For up to 10 people
  • Duration 1.5 hours
  • Hands-on, practice hard, straight to the point, learn by doing, peer review

Keynote: 20 min or 40 min

  • Roots of humanity storytelling
  • Reverse-engineer Hollywood-style storytelling
  • Master the craft and art of business storytelling

Contact me via: LinkedIn

Can I get the Canvas?

Copy this file in your own drive: "Lean Storytelling Canvas TEMPLATE (please copy, do not edit)"

Ask me for the PDF, ODF, Docx versions

Ask me for Mural, Miro, Notion, etc.

Can an app help me write my own stories?

Yes, this is being coded under AGPLv3 license