Detailed Story
So you have your Basic Story
Foundational Elements:
- Target: The user or buyer—the hero of your story, the one who experiences transformation.
- Problem: The challenge or antagonism your target faces.
- Solution: Your offering (keep it concise; avoid over-explaining).
Now let's enrich with necessary information.
Enhanced Elements:
- Target
- Empathy: What the target sees, feels, hears, and says.
- Problem
- Consequences: How the problem impacts the target’s daily life, the pain that is felt.
- Solution
- Benefits: The tangible advantages your solution provides.