Full Story
Now you have something close to a finished story...
- Target
- Empathy: What the target sees, feels, hears, and says.
- Problem
- Consequences: How the problem impacts the target’s daily life, the pain that is felt.
- Solution
- Benefits: The tangible advantages your solution provides.
Finish your structure with valuable content.
Contextualized Elements:
- Context: The environment in which the target operates.
- Target (Empathy)
- Problem (Consequences)
- Solution (Benefits)
- Why: The core motivation or guiding principle behind your story.