Extend Your Story

Extension Pack

In case an option is absolutely needed, and you can't live without:

Optional Additions (use as needed):

Challenge: Pose an open question to engage your audience.
Quote: Validate the problem or benefits with a relevant quote.
Alternatives: Highlight unsatisfactory solutions the hero has tried.
Competition: Acknowledge competitors, but emphasize why your solution is superior.
Unfair Advantage: What makes your solution uniquely effective, and difficult to imitate.
Warnings: Potential pitfalls or risks.
Self-Benefits: How you also benefit from the solution.
Stages in AARRR: Acquisition, Activation, Retention, Referral, Revenue.
Call to Action: What you want your audience to do next.
Failure: Share a past failure or setback to build credibility and context.

Use with extreme care:

In one story:
- Use extension pack.
- Target multiple personas.
- Address multiple problems.
Blend story arcs:
- Merge stories with multiple common elements.
- Cross-over stories in the same timeline/universe.