Addons

In case an option is absolutely needed, and you can't live without:

Optional Additions (use as needed):

• Challenge: Pose an open question to engage your audience.
• Quote: Validate the problem or benefits with a relevant quote.
• Alternatives: Highlight unsatisfactory solutions the hero has tried.
• Competition: Acknowledge competitors, but emphasize why your solution is superior.
• Unfair Advantage: What makes your solution uniquely effective, and difficult to imitate.
• Warnings: Potential pitfalls or risks.
• Self-Benefits: How you also benefit from the solution.
• Stages in AARRR: Acquisition, Activation, Retention, Referral, Revenue.
• Call to Action: What you want your audience to do next.
• Failure: Share a past failure or setback to build credibility and context.